Home > Search Results: recid:205348
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 

Could not find similar documents for this query.
Marketing activity plan for a startup company
 Kocmanová, Lucie ; Procházková, Markéta (advisor) ; Procházková, Pavla (referee)
The Bachelors thesis focuses on the two basic objectives that are fundamental to the whole work. The first aim of the Bachelors thesis is to describe and evaluate marketing mix of the selected startup company. The objective criticism will be based on the results of the questionnaire survey. The second aim of the Bachelors thesis is to propose the convenient marketing communication under the terms of the limited financial budget. From the beginning of the theoretical chapter, the difference of marketing of the startup company is described. Later the topics such as marketing environment, marketing mix and marketing communication are introduced. The first part of the practical is dedicated to the description of the selected company. The customer and the competitors analyses are elaborated. The second part of the practical brings the objective criticism of marketing mix and then the whole communication mix is developed.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English