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Communication design of a new textile home decor brand
 Vrabcová, Jana ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
The subject of this bachelor thesis is the communication design of a new textile home decor brand. The main purpose of this thesis is to define the brand essence according to the theoretical concepts with emphasis given to the meaning, elements, identity, brand equity and individual brand building and managing processes. The practical part is focused on the introduction of the BV.LINEN brand with description of the design of its communication concept including identity, elements and positioning based on the theoretical knowledge and own analysis results of target group characteristic and competitive brands.
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