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Strategic analysis
 Pavlíček, Karel ; Krause, Josef (advisor) ; Brabec, Martin (referee)
The goal of this master thesis is execution of a strategy analysis. The subject of this analysis is electro-mobility i.e. products and services related to electric vehicles in the Czech Republic. The theoretical part of the paper is focused on approaches used for analyses of both external factors and forces affecting particular industry. The former is mainly focused on technology, regulations and incentives. The latter analysis is based on five forces supplemented by the role of complements. Actual status of the technology an analysed product is assessed by SWOT analyses. In the conclusion, final recommendations based on overall findings are stated.
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