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The Application of Marketing in a Veterinary Clinic
Bartůňková, Vendula ; Procházková, Markéta (advisor) ; Řezáč, Jiří (referee)
This Bachelor Thesis consists of two main parts. The first part, theoretical, describes basic marketing terms such as marketing, marketing mix, SWOT Analysis and also provides theoretical description of the process of mystery shopping. The second part, practical, analyzes marketing activities of veterinary clinic Zelená liška. At first, the veterinary clinic is introduced together with its short history description. After that, the competitive landscape is analyzed through the method of mystery shopping and the current marketing activities are assessed with the help of questionnaire. Based on the results of those two research methods, recommendations for veterinary clinic Zelená liška were proposed.
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