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Purchasing behavior of selected category of consumers
 Rozlivková, Petra ; Boučková, Jana (advisor) ; Koudelka, Jan (referee)
This bachelor thesis on the topic "Purchasing behavior of selected category of consumers" is dealing with consumer's behavior on the notebook market. The thesis is divided into two sections -- theoretical and practical. In the theoretical part, readers are acquainted with consumer's behavior, influential aspects of their purchases, purchasing decision process and with a formation of marketing research. The practical part is established on a survey, whose results can help improve a marketing communication of the company GIGACOMPUTER s.r.o.
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