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Business Plan
 Rymel, Radek ; Kovář, František (advisor) ; Trachta, Václav (referee)
This diploma thesis is about business plan of the new started fitness and welness company The Coach gym. This business plan is used as a template for a realisation of the business goal. This diploma thesis consists of both teoretical and practical part. The teoretical part is based on the literature facts and describes the contents of the business plan. The practical part contains of the basic data about The Coach gym company, and all the information from the teoretical part are used as well. The financial aspects are described in three versions ( pessimistic, realistic and optimistic), because of the realisation of the more comprehensive view. The aim of this work is to prove or disprove the realisability and the financial viability of this company.
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