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National Repository of Grey Literature

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Securing prosperity of a Firm Novohradské hory, Ltd Šmíd, Jan ; Svobodová, Hana (advisor) ; Mejdrech, Vlastimil (referee) This thesis is focused on ensuring the prosperity of the agricultural company Novohradské hory Ltd. In the theoretical part are described the methods of internal and external analysis (PESTEL -- MAP, ETOP, Causal analysis, Key success factors), methods based on internal logistics (warehousing capacity, Sanky diagram) and evaluation of investment (ROI, playback period). The practical section addresses main areas - analysis of companies, warehouses and parking area, zootherapy implementation and integration into the portfolio of activities. Detailed record

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