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National Repository of Grey Literature

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Nekalá soutěž se zaměřením na klamavou reklamu a její vnímání spotřebiteli Bukvová, Tereza The bachelor thesis is dealing with unfair competition focusing primarily on false advertising and it's perception of consumers. Theoretical part is focusing on expla-nation of terms related to unfair competition, advertising and false advertising and further legal as well as extralegal protection of consumer against false advertising. In practical part, I have dealt with questionnaire survey whose purpose was to determine how consumers perceive false advertising and if they are aware how to protect themselves against this kind of advertising or even they once defended themselves against it. Detailed record

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