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National Repository of Grey Literature

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Marketing strategy of SG Snowboards Vácha, Václav ; Halík, Jaroslav (advisor) ; Mach, Petr (referee) Práce se zabývá marketingovou strategií firmy SG Snowboards. Popisuje teoritický přístup k plánovaní marketingové strategie a následně na to využívá teoretické poznatky k stanovení optimální strategie pro zavádění nové značky na trh. Detailed record

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