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Partnerství pro místní rozvoj na příkladu Nového Města na Moravě Kamenický, Matěj The bachelor thesis is focused on the concept of the local development partnership, on its application and evaluation of its benefits. The concept was applied on the example of Sporten, a. s. company and the town of Nové Město na Moravě. The theoretical part of a bachelor thesis is focused to explanation of important terms related both to the local (regional) development and communication tools and the terms closely related to that. Practical part is focused to the analysis of the marketing research and further recommendation arising from it that could help to improve local development and mutual relation between public administration, company and the citizens. Detailed record

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