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National Repository of Grey Literature

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Marketing communication of galleries, comparing Prague and Wien Černá, Karolína ; Černá, Jitka (advisor) ; Tyslová, Irena (referee) The aim of this paper is to confirm a hypothesis:"Marketing communication of galleries in Prague and Wien has similar features becouse of their common development, but marketing communication in Wien has higher quality". This hypothesis was confirmed by comparation of different forms of marketing communication in both cities. Detailed record

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