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National Repository of Grey Literature

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Key factors in prosperity of medium business Poc, Pavel ; Srpová, Jitka (advisor) ; Milota, Rostislav (referee) This thesis analyzes the situation of the Zahradní a parková spol. s r.o. and proposes measures to improve its prosperity. The theoretical section is devoted to specifics of SMEs and describes the aspects of marketing, personnel management, management and financial management. In the practical part, are then applied the theoretical findings to identify the factors of prosperity in selected firm in selected areas and performed a SWOT analysis. Measures to maintain and increase prosperity of company have been defined. Detailed record

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