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Suggestion of sightseeing tours in the selected city in the Czech Republic (Mladá Boleslav)
Rejmonová, Lucie ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis is to create a coherent set of tours for visitors to the town Mladá Boleslav. The theoretical part of this study deals with potential in the tourism industry (general charakteristics, history and tourist attractions of the city) and with theme of urban tourism. In the analytical part is elaborated extensive analysis of city traffic and services associated with routes. The main point of the bachelor thesis is proposing of sighseeing tours, which are based on results of analysis. Part of this thesis is the design of promotional materials created for the routes. These promotional materials will be a comprehensive tourism product.

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