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National Repository of Grey Literature

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Google AdWords and its use in marketing Tůmová, Květa ; Sedláček, Jiří (advisor) ; Pelc, Václav (referee) This diploma work is concerned with Internet Advertising and Google AdWords used by companies in marketing. The work analyzes possibilities of advertising campaign management and evaluation of its efficiency. The main part of this work deals with the analysis of the chosen advertising campaign. Detailed record

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