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National Repository of Grey Literature

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The marketing strategy of a newly creating sports facility in the district of Karlovy Vary Šímová, Věra ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee) The graduation theses is concerned with creating of a marketing strategy for a new establishing sports facility in the district of Karlovy Vary. Thanks to the analysis of demand and supply, it is possible to find a niche of the supply market and a new sports facility that people miss can be found out. The new sports facility should improve and extend the services which are offered to potential customers, satisfy the needs of the inhabitants of this district and attract new tourist to go to the Karlovy Vary region. The theses target is finding such a useful sports facility and creating of a marketing strategy for this facility. Detailed record

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