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National Repository of Grey Literature

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Analýza determinant návštěvnosti hradu Kost Bezoušková, Sandra ; Stroukal, Dominik (advisor) ; Svoboda, Miroslav (referee) This thesis analyses and estimates the visitor rate determinants of the Castle Kost using econometric analysis. Based on the daily data from years 2007 - 2011 it concludes that the visitor rate is influenced by rainfall, temperature, petrol price, weekends and holidays, and by marketing events held in place. Next, the thesis concentrates on marketing events analysis, where it concludes that marketing events do not have to be profitable as it may seem at the first sight. Detailed record

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