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Marketing strategy of internet shop
 Mentlík, Tomáš ; Procházková, Markéta (advisor) ; Břečťan, René (referee)
This thesis deals with marketing strategy of the internet gift shop Dobrýkoš.cz. It is an internet gift shop with a focus on selling gift baskets filled with exclusive foreign delicacies. Marketing strategy is based on market research and personal experience from my time in this online shop. Thesis evaluates a questionnaire focused on the assessment of products and services provided to existing customers, recommends marketing strategy for this online project and shows actual process of the implementation of particular advertising campaign through radio advertising. The advertising campaign is focused on promoting new products. The conclusion recommends a method of work with existing customers and sales department, outlines marketing strategy and marketing of social networks.
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