Home > Search Results: recid:124832
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 

Could not find similar documents for this query.
Analysis of computer games market in Czech Republic
 Polák, Lukáš ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
The main objective of the thesis is to describe situation on the current computer games market in Czech Republic and with use of own market research to reveal behavior, usage and preferences of consumers on this market. Based on this data significant market segments should be revealed and appropriate conclusions and recommendations useful for marketing communication should be given for them. Own market research is of quantitative character and is realized in form of Internet questionnaire. Data obtained from this questionnaire are analyzed with help of pivot tables in MS Excel. IBM SPSS Statistics 20 is used for uncovering market segments and expansion of their profiles. The output of the thesis is detection of 5 major market segments and formulation of basic recommendations on marketing mix level for each market segment.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English