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Fair Trade in the Czech Republic - survey of the consumers of Fair Trade products
Němcová, Kristýna ; Zamykalová, Miroslava (advisor) ; Bačová, Veronika (referee)
The thesis explains the main principle of the Fair Trade concept as an alternative form of solving poverty in developing countries and focuses primarily on the Fair Trade development in the Czech Republic. It decribes the main Czech Fair Trade Organizations concerning about the import, sales and certification of Fair Trade products. The major objective is to find out what the consumers expect from the purchase of Fair Trade products and what does the concept Fair Trade mean to them personally.

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