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Bargaining - What are the differences in diverse industries and trade area?
 Bejdová, Markéta ; Svoboda, Miroslav (advisor) ; Šťastný, Daniel (referee)
The work aims on the factors affecting bargaining in the Czech Republic, especially which reasons determine its existence in different market sectors and areas of trade. This problem is being solved empirically, using the method of least squares. Data used for the regression are obtained from the questionnaire, market research and sales information of selected goods. From the regression output we cannot refuse the main hypothesis that the possibility of price discrimination leads to a higher probability of haggling and conversely high growth in transaction costs of bargaining leads to the fixing of prices. An alternative approach with the help of another survey is trying to find out if bargaining depends rather on the place of sale than anything else. This research suggests that respondents expect the greatest likelihood of bargaining at marketplaces. It seems that the greatest impact on the probability of bargaining has, of all surveyed attributes, the size of trade deal.
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