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Business Plan
 Růžička, Robert ; Krause, Josef (advisor) ; Habrnal, Marek (referee)
The goal of the bachelor thesis is to create a business plan for an emerging company - Beautis, which occupies with rental of specialized software for traders and companies in body care. The purpose of the plan is verification of the project's feasibility. The thesis is divided into two parts - theoretic and practical. The first part explains theoretical background of business plan creation, its implication, purpose and structure. The practical part focuses on the realization of the business plan. The main points are the company and the product description, identification of key personalities; furthermore market and environment analysis, promotion, marketing and sales strategy and sales prognosis. Last but not least, the second part contains detailed financial plan for the first five years after the product launch.
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