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Analysis of development of horseback riding tourism in the region of Českolipsko and Jizerské Mountains
Krykorková, Petra ; Vaško, Martin (advisor) ; Hornova, Eva (referee)
The aim of this diploma thesis is to analyze the current state of horseback riding tourism in the region of Liberec, focusing on Česká Lípa and Jizerské mountains. Secondary objectives include offering a summary of theoretical knowledge about horseback riding as a form of tourism; monitoring activities of the Equestrian Trails Association of Liberecký region and giving analysis of Liberecký region; analysis of supply of services connected with horseback riding tourism and analysis of demand for these services. The thesis should help people interested in horseback riding as well as owners of horse back riding facilities. It should mention the role of horses and the difficulty of their breeding, give the characteristics of Liberecký region, map the current state of equestrian trails, monitor the situation of services offered and demanded and compare the situation with other regions and an example from abroad.

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