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National Repository of Grey Literature

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Strategická analýza podniku Fučík, Pavel Bc. ; Kovář, František (advisor) ; Vegrichtová, Radka (referee) Práce je zaměřena na strategickou analýzu podniku, na její externí část a její interní část. Externí část obsahuje analýzu makrookolí, odvětví a konkurence. Interní část hodnotí zdroje podniku a schopnosti podniku tyto zdroje využít. Detailed record

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