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Establishment and functioning of e-shop in the branch of ironmongery
Kadlec, Martin ; Rydzi, Daniel (advisor) ; Stříteský, Václav (referee)
The goal of this work is to describe to readers possible methods of establishment and operation e-shop. In the first section are presented procedures, which are required to make before technical realizing e-shop. This part is mainly concerned on economic analysis, where is point on basic questions, which is important to answer before technical realizing e-shop. Above all question relating characterization product, suppliers, customers, competition and SWOT analysis. Next is requirements to answer the question about legal essentials and search market which offers many kinds of technical solutions to establishment e-shop. The second section of this work is focused on practical establishment e-shop concerned in basic graphical adjustment and impletion data to e-shop on selected system FastCentrik. This work is oriented on concrete example e-shop e-zelezarstvi.cz

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