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National Repository of Grey Literature

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International comparison of forms of internet promotion Crha, Jiří ; Sedláček, Jiří (advisor) ; Hošková, Eva (referee) Práce si klade za cíl utřídit a analyzovat jednotlivé formy internetové reklamy a podrobit jednotlivé formáty mezinárodnímu srovnání. Zabývá se rovněž srovnáním internetové reklamy s reklamou v jiných médiích. Zachycuje poslední trendy a tendence na internetovém reklamním trhu v České republice i ve vyspělých zemích, srovnává jednotlivé formy internetové reklamy podle jejich použití na konkrétním trhu. Částečně se zabývá i komparací vyhledávacích služeb na internetu. Detailed record

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