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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy for the Development of the Company
 Vytlačil, Michal ; Štěpánek, Martin (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is to research newly established division in company INTERLOG s.r.o., which focuses on comprehensive sale of vehicles and the company attaches big importance to it. Thesis is focused on the development of this division and simultaneously to modify existing marketing strategy in order to establish the right direction. Using the tools of marketing and marketing management elements will be proposed revised marketing strategy and presentation of products and services outwardly.
Detailed record
Marketing Strategy for the Development of the Company
 Vytlačil, Michal ; Štěpánek, Martin (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is to research newly established division in company INTERLOG s.r.o., which focuses on comprehensive sale of vehicles and the company attaches big importance to it. Thesis is focused on the development of this division and simultaneously to modify existing marketing strategy in order to establish the right direction. Using the tools of marketing and marketing management elements will be proposed revised marketing strategy and presentation of products and services outwardly.
Detailed record

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