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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Personal growth among university undergraduates
 Marečková, Andrea ; Poláčková Šolcová, Iva (advisor) ; Richterová, Eva (referee)
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Subjective Influence of Social Advertising to Students of University of South Bohemia in České Budějovice.
 ZAJACOVÁ, Veronika
The diploma thesis deals with the less known type of advertising - the social advertising. The social advertising uses mostly emotional appeals to raise awareness about societal problems, bad habits of people and strives for the behavioural change aiming to make the contemporary world better. The diploma thesis consists of a theoretical and a practical part, whilst the theoretical part offers a comprehensive view not only on the social advertising but partly on the advertising in general as well. It explains the term of social advertising, compares it to the commercial advertising, describes its historical development and defines the subjects of the social advertising. The theoretical part further explains how the social advertising influences the society, which is mostly done by the emotional expression of the given problem and by advertising appeals. Approached are also the specific advertising campaigns - by the most common typologisation of social advertising themes. The research was conducted using surveys aiming to find out whether there are any differences in the awareness of social advertising by students of the HSS SBU and the FE SBU all together with finding out whether it is possible to talk about a higher social advertising influence on students of the HSS SBU. The results were in accordance with these hypothesises which can prove the existence of knowledge differences of students about the social advertising based on their field of study and the fact that the social advertising has bigger influence on students of the health and social fields of study. Answers of respondents from both faculties were often different. On the other hand, students from both HSS SBU and FE SBU have shown the same answers regarding the attitude towards the social advertising. It is possible to make a statement that the social advertising seems beneficial to both HSS SBU and FE SBU students as well and they would like to be in contact with it more often. The students of HSS SBU have chosen to perform the helping professions for their carrier which demands also personal traits that can be e.g. the social feeling and the desire to help. The research brought the finding, that the students care about the social problems and that the social advertising fulfils its purpose which is raising awareness about the societal problems that should get known by people this way.
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