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Tourist cards and their use in contemporary tourism
VÁCLAVÍČKOVÁ, Klára
This study focuses on proposing a concept for a tourist card in the České Budějovice region and its surroundings. To achieve this goal, a benchmarking comparison of existing tourist cards in three selected locations is conducted, with unified criteria established for evaluation. Primary and secondary research provide the basis for analyzing and presenting the benchmarking results. Simultaneously, a monitoring process maps potential entities and stakeholders in the South Bohemian region to identify key stakeholders for future tourist card implementation. Product marketing management is further included in the study, encompassing the creation and distribution of the tourist card in the region. This study provides a comprehensive view of tourists' needs in the area and contributes to the development of the tourism industry through an effective product.
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Creation of new tourist products in the Vltavotýnsko area
KREJČÍ, Jakub
The goal of this thesis is to design a product of tourism that will contribute to the development of tourism in the region of Vltavotýnsko. The theoretical part of the thesis is dedicated to defining the concept and concurrent interesting trends of tourism and provides a resource for practical use. In this the current state of tourism in the area is analyzed. Through a survey data is collected about motivations and preferences of trippers. Used are even methods of half-structured interviews and own observations. Based on all the methods, crated are proposals of the product: "Na kolech tam a lodí zpátky" and with it a mobile app. Designs of marketing and sales support are also prepared.
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Problems of financing tourism development in selected destination
BRŮŽKOVÁ, Kateřina
The aim of the thesis is to analyze the current state of financing the development of tourism in the Czech Canada destination, which is located in South Bohemia. The aim of the research is to find new possibilities for financing tourism in the tourist area. Detailed terms are defined here - tourism, destination and destination management, followed by a description of the management tourism and organization in Czech republic and a description of the selected tourist area. The main theme of my diploma thesis is to evaluate the possibilities of the tourism financing. My work deals with financial sources which flow to the development of tourism in Czech Canada. Based on the analysis there are other possible ways of the tourism cooperation and funding suggested.
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Wellness tourism as an option for tourism development in Strakonice
KOUBOVÁ, Jaroslava
The aim of the bachelor's thesis is to project a new wellness hotel in Strakonice, which would contribute to the development of tourism in the destination. The theoretical part of the thesis is devoted to the definition, specifics and trends of wellness tourism and provides basis for the research part. The research part analyses the destination using data from long-term observation and guided interview, based on criteria established by expert sources. Thus, the attractions and shortcomings of the destination are identified. Data about motivations, needs and requirements of wellness tourists are obtained through a questionnaire survey. Using a descriptive analysis, the preferences and consumer behavior are identified. Based on these findings, the final wellness hotel draft is created, in form of a marketing plan. The draft reflects findings from the theoretical and research part of the thesis and thus it represents one of the possibilities for the development of tourism in Strakonice.
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The potential for tourism development in the South Bohemian Region
VRBOVÁ, Kateřina
The main goal of my Bachelor thesis is to analyze the potential for tourism development in the South Bohemian Region. The studied region is divided into nine tourist areas. The potential is evaluated using the modified method of Jan Bína from 2002. The highest value of potential is 229 points in the tourist area Lipensko, the lowest in Třeboňsko (166 points). The evaluation of the real use of the potential is based on a survey through questionnaires. All of the 207 questionnaires were gathered through November and December 2021. In general, the potential of the South Bohemian Region is using sufficiently. Another objective of the questionnaire research was to find out what respondents are dissatisfied with in this region, what they lack here or what they would welcome here. To increase the use of potential, I propose to build a new aquapark in Toulava, to increase the number of parking places and better promoting children's cultural events.
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Analysis of tourism in Český Krumlov and its surroundings
MIADIKOVÁ, Věra
Tourism is one of the most dynamic parts of the service sector in the national economy. This research analyzes the current state of tourism in Český Krumlov and its surroundings, especially the incoming tourism of domestic clients. The intensity of tourism in a specific destination increases exponentially and brings its positives and negatives. The thesis describes specific factors that affect the current situation. The basic elements of the analysis are supply of the destination, thus attractiveness and amenities of the destination, and demand that creates the very destination of tourism. The aspects characterizing the current state of tourism are specified according to the data collected from the survey.The investigation aims to evaluate the subsequent procedures leading to the development of tourism and to satisfy the increasing needs of domestic tourists. Among other things, the thesis presents tools and products, which can be used to achieve further development of tourism in the destination.
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Tourism development in South Bohemia and Upper Austria
HARAZÍMOVÁ, Simona
The main aim of this bachelor thesis is a tourism development in South Bohemia and Upper Austria as destination. The development of tourism is important for populations in these regions. The main target is improving standards of living for populations in these areas as tourism reduces unemployment and increases revenue. Another aim of this work is to identify structures that deal with the tourism development and cooperation between these regions. This work also shows results of these structures and evaluate the benefits of the cooperation. Information was takes directly in the particular organizations through in-depth interviews. This thesis suggests how to improve tourism in these areas and gives specific proposals for tourism development.
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Tourism development in South Bohemia and Eastern Bavaria
DRAŽANOVÁ, Klára
The main aim of this bachelor thesis is a tourism development in South Bohemia and Eastern Bavaria as destination. The development of tourism is very important for local populations in these two regions. The main target is to improve the standard of living for the local populations in these areas where tourism reduces unemployment and increases revenue. Another aim of this work is to identify the structures that deals with the development of tourism and cooperation between these regions. This work also shows the results of these structures and evaluates the benefits of the cooperation. Information was takes directly in the particular organizations through in-depth interviews. This thesis suggests how to improve tourism in South Bohemia and Eastern Bavaria and gives specific proposals for tourism development.
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