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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Chování spotřebitelů při organizaci svatby a marketingová doporučení pro subjekty působící v tomto odvětví
 Velecká, Veronika
This diploma thesis deals with consumer behavior on the market with wedding, wedding planning in the Czech Republic. It focuses on identification of factors which influence consumers and describes this problem. Especially it focuses on ways of search suppliers and purchases. After that we can recommend an effective way of propagation. The main source for analysis of consumer behaviour was a questionnaire survey conducted on sample of 331 respondents. The quantitative survey was supplemented with in-depth interviews (n = 20). The survey results allowed to formulate recommendations on market with wedding and wedding planning.
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