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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Zhodnocení potřeb v rámci marketingového mixu univerzity, propagace novými médii a tvorba audiovizuálních spotů univerzity
 Hostička, Petr
Hostička, P., Evaluation of needs within the bounds of university's marketing mix, promotion through new media and production of audio-visual spots of Mendel University in Brno. Bachelor thesis. Brno: Mendel University, 2013. The thesis deals with utilization of new media in promoting Mendel University in Brno and its respective faculties. The theoretical part deals with the terms of marketing and marketing communications, mainly emphasizing Internet marketing. Thesis itself evaluates the current situation at Mendel University, each faculty's campaign's proposal, and its subsequent implementation. Lastly, analysis is conducted and success of these proposals evaluated.
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Možnosti využití nástrojů virálního marketingu pro podporu propagace fakulty
 Dvořáček, Jan
Dvořáček, J. The possible uses of viral marketing tools to support the propagation of the faculty. Bachelor thesis. Brno: Mendel University in Brno, 2014. This bachelor thesis deals with viral marketing in a relation to its possible use for the propagation of the Faculty of Business and Economics. The key concepts of marketing are introduced in the theoretical section. The practical part is focused on creating viral videos for the Faculty of Bussiness and Economics and their sub- sequent analysis and evaluation.
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