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	Automatické generování propagačních předmětů pomocí skriptů Krampol, Jiří Detailed record
	Cunsumer behavior of Neoluxor customers in charity support point of view Bíbová, Barbora ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee) The main goal of the thesis is to learn the dominant factors of consumers behaviour of Neoluxor customers and the influence of institution support in their determination processes. The starting point for customer decisions is the attitude towards the nonprofit sector in general. The theoretical part describes the characteristics of the fundamental activities and terms which are used further in the practical part. The crossing of profit and nonprofit sector in the thesis requires to differentiate understanding of marketing in individual points of view. Corporal responsibility becomes an influencing factor in the strategy of both profit (Neoluxor) and nonprofit organizations (TERIBEAR, Konto Bariéry, ADRA). The practical part selects useful information of secondary research and also, with the results of the questionare, it makes the image of the dominating features of decision making of present and potential customers. The thesis is concluded by the evaluation of results of the research and recommends a more effective cooperation of institutions with the market using Neoluxor network. Detailed record
	Automatické generování propagačních předmětů pomocí skriptů Krampol, Jiří Detailed record
	Gifts, promotional items and the costs of representation in the accounting and tax system of the Czech Republic PEŠOVÁ, Veronika The main goal of this thesis was to analyze the gifts, promotional items and representation expenses of the accounting and tax perspective. Further to address the accounting and tax cases to specific cases of practice and finally the evaluation of the legislative action in this area. Detailed record

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