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Development of a thematic product of a tourism destination (Microregion of Radnice)
KALOUŠOVÁ, Michaela
The main aim of this bachelor thesis is the unique selling features of the destination based on the strengths and weaknesses of tourism potential in this region. This work has created a draft marketing mix for a thematic product of the microregion as a tourism destination. Primary and secondary data were used to analyse of the destination Microregion of Radnice. Primary data were obtained from the questionnaire survey. The results of this survey were elaborated in this work. Next sources of primary data were two structured interviews with experts, who have experience with the tourism in Microregion of Radnice. The results of the research are summarized in the chapter of synthesis of the results and findings. On the basic of the results of the questionnaire survey and structured interviews, were designed three thematic product of a tourism destination, that would contribute to the development of the tourism in Microregion of Radnice. These thematic products are: Radnicko under a veil of secrecy, Microregion of Radnice on foot, Footsteps of mining activities on Radnicko. These products were applied within the newly created website of Microregion of Radnice for visitors.
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Destination Prácheňsko on the tourism market
NĚMCOVÁ, Klára
The aim of this work was to evaluate the primary and secondary offer of the Prácheňsko destination, to determine the competitive advantage of the destination and to propose a method of its implementation. Primary and secondary data were used to analyse the current situation of the Prácheňsko Region. Primary data were obtained from the survey, the results of which areelaborated in this work. Two structured interviews with experts, who have experience with the tourism in Prácheňsko, were also conducted. The results of the researchare summarized in the synthesis of the results and findings. On the basis of the results of the survey and structured interviews, measures were proposed that would contribute to the developmentof the tourism in Prácheňsko. It essentially concerned aproposal to createabrand and a logo of Prácheňsko. A draft of the official website of Prácheňsko was created with an offer of tourist destinations based on the use of all thesenses (sight, smell, hearing, touch and taste) and the areas(Strakonicko, Písecko, BlatenskoandVodňansko) that are part of Prácheňsko.
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Factors Affecting a Visitors´ Satisfaction in South Bohemia (The Region of Tábor)
BRAGUCA, Andrej
The main target of this bachelor thesis was identification of the factors affecting visitors´ satisfaction in South Bohemia with a focus on the Region of Tábor and evaluating the harmony of their notion with the real state of things. Perception of quantity and quality of the primary and secondary offer of tourism in chosen region from the demand point of view. On the basis of results of the survey, e-mail communication and managed dialogs were suggested measures that could lead to the development of tourism in the Region of Tábor.
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Evaluation of potential tourism utilization in the Ústecký Region
Vajdečková, Barbora ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The diploma thesis "Evaluation of potential tourism utilization in the Ústecký Region" deals with the analysis of the tourism in the Ústecký Region. The main purpose of the thesis is the determination of the assumptions of tourism, the total review of potential for tourism development in the region and the evaluation of its utilization. The thesis is divided into six chapters, which descend from the theoretical solutions to the concretely researched topics, e.g. the analysis of the primary and secondary offer or the analysis of attendance.
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