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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The effectiveness of Internet advertising
 Shpekht, Nikita ; Kánská, Eva (advisor)
The work on topic of The effectiveness of Internet advertising focuses on Internet advertising, which we use to advertise products and services, attracting new customers and increase total sales. The first part is presenting the basics of Internet advertising, describing different types of Internet advertising, their possibilities and restrictions. There are also presenting payment models for online advertising. The practical part is procesed on information from theoretical part for proposal effective Internet campaign selected companie. After performing advertising campaigns were evaluated and calculated results of several indicators of effectiveness of advertising.
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Business models of MMORPG
 Linhart, Pavel ; Donát, Jiří (advisor) ; Skoupý, Radek (referee)
This thesis studies massive multiplayer online role-playing games (MMORPG) and their business models. Purpose of this work is to analyze current MMORPG market and business models which are currently used. The main goal and asset of this thesis is concept of new business and payment models that could be used in MMORPGs in order to increase number of customers and to raise profits. Part of the concept is the analysis of possibilities of player's history to create a profile suitable for personalized advertising. The last goal is analysis of ways that developers of MMORPGs use to motivate players to to play long-term, so they use the service and generate profit.
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