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National Repository of Grey Literature

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	Uplatnenie vybraných nástrojov marketingu v lokálnom rozhodování: plánovaný projekt singltreku v meste Písek Candráková, Lenka The thesis deals with the use of city marketing tools in planning and decision-making of a town. The concepts of urban planning, public participation, city marketing and public relations are explained. The use of marketing tools is tested on example of project Singltrek Písecké hory. Based on the analysis of the process of project idea assessment, the thesis identifies communication tools used between the town of Písek and its citizens, and deals with them at different levels of participation. The thesis also describes an implementation and results of selected tools (questionnaire survey and participatory GIS) and discusses the relevance of their use in local decision-making. Detailed record
	Participativní GIS jako nástroj městského marketingu na příkladu vybraného města Candráková, Lenka The thesis deals with possibilities of using participatory geographic information systems as an extending tool for city marketing. The concept of PGIS, city marketing, and connection between them are explained. Criteria for choosing an appropriate web mapping application are proposed and positive and negative aspects of its use as a PGIS are described. Then, the thesis recommends three options of its use in a city marketing applicable on the town of Prievidza. One of them is tested in a real Prievidza's environment. Detailed record
	Participativní GIS v krajinném a územním plánování Plíhal, Václav Detailed record

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