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National Repository of Grey Literature

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Metodika marketingu a propagace konkrétního sportovního odvětví Luňáčková, Lenka ; Král, Pavel (advisor) ; Přibyl, Vladimír (referee) Práce uvádí obecné marketingové a propagační nástroje v klasických organizacích a ve sportu, dále financování rychlostní kanoistiky a vybraných sportovních svazů. Práce provádí analýzy popularity sportu jako celku a následně sportovního odvětví rychlostní kanoistika. Dále práce provádí srovnání klasického marketingu s marketingem sportovním. V práci jsou popsána navržená marketingová doporučení pro jednotlivé kluby sportovního odvětví rychlostní kanoistika. Detailed record

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