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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Graphic Book Design of the edition The Little Series of Contemporary World Prose between 1961 and 1971
 SVATOŠOVÁ, Kateřina
Graphic Book Design of the edition The Little Series of Contemporary World Prose between 1961 and 1971 The Bachalor thesis Graphic Book Design of the edition The Little Series of Contemporary World Prose between 1961 and 1971 is devided into two parts. In the first part there is introduced the edition so called Little series together with the historical genesis of its history and the publishing house Odeon which published the series. In the second part, there is described every year of the edition together with its iconic book designes. The following part is focused on selected artists, especially Zdeněk Sekal, Jiří Svoboda, Jan Kotík, Eva Svobodová and Dana Puchnarová who influenced the aesthetical design of the series in the most important way. The thesis involves their biography details but the majority of the thesis deals with the description and the interpretation of their book designes with the link to their art work. The Bachalor thesis also includes two attachments. The first one includes a complete list of books published in Odeon Little Series in 1961-1971. The second one presents pictures of book designes of the artists mentioned in the thesis. The aim of this thesis is the introduction and analysis of graphic designes published in the edition and simultaneously focus on a graphic design as a bearer of artistic value and creative expression which should not be omitted in the characteristic of given period.
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Odeon Publishing House: Current Profile and Media Image
 Blažek, Radek ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
1 Abstract The main goal of this bachelor's thesis is to present Odeon, an important Czech publishing house. The first chapter covers the history of Odeon since its founding in the 1920s by Jan Fromek during a renaissance in the communist era to the problematic privatisation in the 1990s. The first chapter ends in 1999 when Bertelsmann bought Odeon's trademark. The next chapter describes Odeon in its current state. Nowadays Odeon publishes many different book genres; senior editor Jindřich Jůzl chracterises it as literary fiction. I present all four editions of Odeon: Světová knihovna (World's Library), Nobelova cena (Nobel's Prize), Česká řada (Czech Edition) and Knihovna klasiků (Classics Library) including various prominent writers and important books that Odeon holds the rights to. A description of marketing and public relations is also included. A discussion of literary reviews and readers' praise for the books of Odeon makes up most of the third chapter. Reception was usually positive and complimentary of Odeon's quality. The last chapter looks into the Czech book market, Odeon's position in Euromedia Group and I compare Odeon with its main competitors which according to Jindřich Jůzl are Argo, Host, Paseka, Kniha Zlín and Mladá fronta publishing houses. In this thesis I learned that Odeon is a...
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