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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Shopping atmosphere in the selected retail unit
 MILAN, Jan
The main objective of my diploma thesis was to conduct an analysis of the shopping atmosphere at a selected retail unit from the perspective of Czech consumers, and the development of recommendations for its possible improvement. The main method selected for the analysis and for the actual investigation consisted of a questionnaire survey among customers. The retail unit selected for the research was Electro World České Budějovice. An analysis of the shopping atmosphere of ElectroWorld České Budějovice shows that most customers perceive it positively. This can be confirmed and identified by the fact that customers return to this store and make repeated purchases.
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Strategic Analysis of an Enterprise
 Drdová, Jitka ; Dvořák, Jiří (advisor) ; Harantová, Monika (referee)
The diploma thesis deals with the strategic analysis of the enterprise TOS ZNOJMO, a. s. which is the factory of machine tools that operates not only on the Czech market but its trade relations extend also to foreign markets. The company has built a tradition and she has a high position on the market even if it is not the only one in this line. It is necessary to determine its competitive advantage and analyze the situation of the external surroundings at the time when the Czech economy is not the only one fighting against the economic crisis. Just this area has a large impact on the operations of the company and negotiation with external partners. The company is sufficiently flexible in this area. Internal influences, which are influenced by the crisis, are also important. There are some financial indicators which do not correspond, unfortunately, to the standard. The results of individual analysis lead not only to the evaluation of the current situation but also serve to the outline of the future strategy and identification of the vision and business aims. The results also help to define recommendations for the future development of the organization.
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