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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Impact of negative political advertising on voters in the Czech Republic
 ONDŘEJ, Tomáš
This thesis focuses on the impact of negative political advertising on voters in the Czech Republic. Evaluation and perception of negative political advertising, information effect, impact on the assessment and perception of political subjects and impact on voter turnout are examined specifically. To test proposed hypothesis, data from a survey and from a time and content analysis of political ads in the selected daily newspaper are used.
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