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Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
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Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
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Quality of life assessment in the selected regions by the Data Envelopment Analysis (DEA)
CHROMÁ, Vendula
The diploma thesis aims to do a research into quality of life of the selected regions in the Czech Republic and so to identify strengths and weaknesses of the individual regions. The research is done by means of DEA method on the basis of chosen criterions. The DEA method determines the effectiveness of individual districts and so it shows the living standard. Moreover, the DEA method also suggests the way how to raise effectiveness in the case of inefficient regions. The thesis also focuses on strengths and weaknesses of production units, which comes out from the assessment itself. For the application of the model, economic and uneconomic indicators such as unemployment, work inability, criminality, air pollution and the apartments' costs were chosen. These indicators represent inputs. In outputs, there are density of the road network and average wages included. All data relates to the year 2010. The assessment itself is carried out via a special software Frontier Analyst.
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