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Analysis of classifications of the speech acts and conversational implicatures politeness on the example of cosmetic advertising
Theimerová, Stanislava ; Ivan, Michal (advisor) ; Marcelli, Miroslav (referee)
In this thesis we deal with pragmatic aspects of language, specifically studying the classification of speech acts and conversational implicature. The theoretical part is concerned with the work of J. L. Austin, J. R. Searle and M. Grepl with an emphasis on differences in the classification of illocutionary acts. Then we deal with the maxim of politeness and pleasantries types according to P. Brown and S. C. Lewinson. In the practical part using analysis of advertising headlines and slogans we are trying to demonstrate the functionality of the classification of speech acts by individual authors. We try to also confirm the performative nature of these statements also implicitly expressed performative verbs. We are interested in the presence of the maxims of politeness in these texts and the consequent shift between different types of courtesy. The aim is to highlight the issue of classification of illocutionary acts and try to outline improvements to this shift. The assumption is that, although the classification struggling with inaccuracies, we thereunder able to distinguish different types of repetitive speeches. To complement these findings, we want to prove performative character of advertising texts, even assuming that there will be implicitly expressed performative verb and the presence of...
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Politics, media and manipulation: politics news and pragmaticlinguistics
Zicháčková, Adéla ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
The master's thesis Politics, Media and Manipulation: Political Journalism and Pragmatic Linguistics examines contemporary Czech publicized political communication using pragmatic analysis. It focuses on topics like power, ideology and self-presentation of the political participants in the media. It is also concerned with the framing of media communication and with the communication strategies that the political participants and journalists use. The research was conducted with the use of quantitative pragmatic analysis. Each sample was examined from many different angles. In this thesis, pragmatic phenomenon are examined like the function of the statements, speech acts, intertextuality, conversational maxims, the use and violation of speech etiquette, presupposition, conversational implicatures, deixis, and reference. The semiotic analysis and the examination of the context, from which the analyzed media texts originated, is involved as well. Journalistic texts from different types of media from the time of the first Czech direct presidential election have been chosen as samples for the analysis. The goal of the thesis is to design a complex pragmatic analysis and describe the used communication strategies of the participants.
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