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Selected Issues of Consumer Protection
FIDLEROVÁ, Žaneta
The main aim of the bachelor thesis are suggestions to improve consumer awareness of their rights. The results of research are used there. The next aim is a research, which is focused on the awareness of respondents of theirs rights and responsibilities in consumer protection.
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Business practices used by czech businessmen
BINDEROVÁ, Monika
The aim of this thesis was to recommend the elimination of unfair commercial practices used by the Czech businessman using the result of research in the field conducted in the Czech Republic. In the theoretical part were described and explained key words which related to this topic. What does it mean the consumer protection. Which supervisory authorities and consumer organizations are in the Czech republic. What they do and what is their main activities. The practical part was concentrated to the research. There was investiged if respondents have anawareness about the consumer protection, supervisory authorities or consumer organizations. If they met to specific aggressive and misleading commercial practices and how they respond. The results of this research can be noted that a lots of respon-dents know what does it mean the consumer protection. This finding is very positive. The data suggest that more respondents meet with misleading practices than aggressive one. Reactions are usually negative in the form of the refusal. From the questionnaires by tables and graphs were derived the results all 22 guestions. After that was made proposals to improvement. It means that the aim of this thesis was fulfiled. This aim was to recommend the elimination of unfair commercial practices used by the Czech businessman using the result of research in the field conducted in the Czech Republic. The proposals was focused at pensioners. Also young people becauset hey are unreasonable and imprudent. Pensioners are a group which businessman are focus. For young people it is to extension lectures at high school and universities. Also the extension of seminars for seniors which would take place in old people´s homes. Another recommendation for the removal of unfair business practices is distribute of leaflets to this old people´s homes. Seniors should be warned againts unfair business practices and whom to contact in case of emergency.
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Consumer brands and consumer protection
LEŠTINOVÁ, Iva
The bachelor thesis deals with consumer brands in relation to consumer protection. A major goal of my project was to analyze consumer brands Český výrobek and Czech Made in relation to consumer protection. A partial goal of the project was to find out if consumers were familiar with consumer brands and if they oriented in them. I made a marketing research, which was to confirm or disprove the provided hypothesis.
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Consumer protection and internet shopping
Blažková, Lenka ; Kotoučová, Jiřina (advisor) ; Žák, Květoslav (referee)
This bachelor thesis deals with consumer protection in internet shopping. The aim is to pick the particular legal regulations relating to internet shopping and identify seller duties and buyer rights in liability for defects. The part of the thesis deals also with consumer disputies, their solving and organizations helping with their solving. The last part is concerned about analysis of internet shopping including questionnaire survey and analysis of selected internet shops.
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Analysis of Situation of Non-governmental Organizations in the Sphere of Consumer Protection
HORILOVÁ, Veronika
The consumer protection is very topical area because it has reference to the majority of citizens which are consumers, producers and also salespersons. Shoping and using services is everyday activity for all of us but it bears some risks to shoppers especially from sellers and that is why should be the consumer protection priority for every one and the society should take actions to improve it. The role of consumer organizations is crucial as the role as agency which offer important information and gives advice to the consumers in situation in which their rights are in repressed or in danger. Those organizations are participating in the education of consumers. The main objective of the diploma paper {$\neg$}{\clq}qThe analysis of the position of non-governmental organizations in the area of consumer protection`` is to implement the research in area of knowledge of consumer organizations from the side of consumers and the research of consumer interest in membership in such organizations. The fragmental objectives were to evaluate the contemporary situation in consumer organization in the Czech market using the questionary research and propose the possible solutions that will help to improve the present state. The theoretical part refers to the consumer protection. In the practical part are discribed best known consumer organizations in the Czech Republic. There are also characterised results from the questionary research and from the comperative analysis of main actions of organizations. The results of the questionary research showed that the consumer protection is not strong enough. The problems are not only legislative, but the main problem is that consumers aren´t informed enough about their rights and about consumer organizations. My suggestions faces particularly for better awareness of consumers about consumer organizations and their role in the Czech market. My recommendations are to improve awareness of consumers from the side of consumer organizations, and their rights by using of communication medias and to introduce new ways of propagation of consumer organizations. Very important is also the good motivation for new members in those organizations etc. The level of the consumer protection is not still on the same high level as in the more advanced states in EU. The consumers have not big consciousness of the consumer organizations and their role in the market and of the possible help from the side of those organizations.
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Consumer preferences' based testing of consumer products
VALDMANOVÁ, Markéta
I used questionnaire investigation to reach the goal of my thesis. I wanted to ascertain the behaviour of users in the market when using the relevant product and to establish the importance of the attributes of digital camera for the user on the base of the research. Further my task was to set the weights of the individual attributes for multi-criteria decision-making. To compare the offered products with the help of the selected technique of multi-criteria decision-making and to suggest suitable products for the users on the base of the weights found out. The ascertained data and results will be further utilizable for consumer organizations, specifically for the Spotřebitelský institut SOS, o.p.s. (SOS Consumer institute, quasi-public company). I came to the following results after having evaluated my research. Most respondents own digital cameras, most frequently brand PANASONIC, CANON and OLYMPUS. The highest percentage of respondents use their cameras to record the personally significant moments, identically most frequently several times a week or several times a month. The main reason to choose a new camera is its function and price and the users are most frequently ready to spend between 3 001,- and 9 000,- CZK. Respondents prefer black and silver digital camera. As I supposed that there would be certain differences among the parameter preferences between genders and experiences of the users, I divided the respondents into individual segments in which I performed my further research. If I should assess the parameters most preferred by the respondents, there are certain differences between genders and experiences of the users. It is possible to say generally, on the base of the ascertained highest values of weights, that all user segments prefer the following parameters: noise (sensitivity), camera speed, battery durability, megapixel resolution and optic zoom. The clearly unimportant parameter is the possibility of printing directly from the camera that is on the last place of importance in all segments. I compared 25 digital cameras on the base of multi-criteria decision-making and the ascertained weights. I can recommend more or less the following 7 suitable products to the individual segments: Canon PowerShot SX1 IS, Panasonic Lumix DMC-FX500, Canon EOS 40D, Canon Ixus 870 IS, Casio EX-V7, Canon EOS 50D, Nikon D300.
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