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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of motivation effectiveness in direct sale corporation
 Pulščaková, Kateřina ; Turnerová, Lenka (advisor) ; Průša, Přemysl (referee)
The thesis is focused on running of direct sale corporation and emphasis on employee motivation. The main goal is analysis of current motivation system and remuneration of independent beauty consultants in Oriflame cosmetics. Further objectives are effectiveness evaluation, drawbacks determination and proposals of possible improvement. Theoretical part is based on study of expert literature and brings us into domain of sale, motivation, stimulation tools and creation of motivation programs. Practical part gives basic information about company Oriflame cosmetics, its current activities and employee motivation system. Effectiveness of beauty consultants` motivation evaluation is based on questionnaire, personal interviews, corporate documents and personal experience. Related proposals and recommendations shall lead to higher influence of corporate motivation system.
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Effectiveness analysis of direct selling product's advertising campaign
 Pulščaková, Kateřina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Every company and particular seller have to learn how to succeed in the market -- how to bind client of long standing to repeated purchase. One of the product placement techniques, which leads goods from the manufacturer directly to the end consumer is direct sale. For the direct selling product promotion is except seller's personal impingement on customers also important effective advertising campaign. Its aim is to hold interest, address and provoke potential consumer into buying concrete product. This thesis analyses effectiveness of advertising campaign from different points of view. It is focusing especially on various advertisement tools, their positives and negatives. This thesis deals with analysis and evaluation of concrete launching advertising campaign of the product from Swedish cosmetic company Oriflame, which is one of the leader companies in direct sale.
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