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Business Plan for Creating of Small Company
Šilhavá, Lucie ; Tylšarová, Soňa (referee) ; Koudelková, Petra (advisor)
This thesis deals with the business plan of establishishing a small business in agro-tourism. The business plan will be applied to a particular case - Carolina equestrian team in Zbraslav. The thesis is divided into two parts. The first part focuses on the theory. Here I explore some basic concepts relating to business, business plan and agrotourism. The second practical part is focused on designing business and financial plan. This work also examines in detail the current state of the entire komplex in Zbraslav with the analysis of competition in the area.
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Business Plan for Creating of Small Company
Šilhavá, Lucie ; Tylšarová, Soňa (referee) ; Koudelková, Petra (advisor)
This thesis deals with the business plan of establishishing a small business in agro-tourism. The business plan will be applied to a particular case - Carolina equestrian team in Zbraslav. The thesis is divided into two parts. The first part focuses on the theory. Here I explore some basic concepts relating to business, business plan and agrotourism. The second practical part is focused on designing business and financial plan. This work also examines in detail the current state of the entire komplex in Zbraslav with the analysis of competition in the area.
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Analysis of tourism services in Jihlava region
TŘÍSKOVÁ, Hana
The title of this Bachelor thesis is Analysis of tourism services in Jihlava region. At beginnig were defined exact aims, which were also accomplished. At first was written the Situational Analysis solving the main aspects needed for analysing tourism services in Jihlava region. It was mentioned geografical, demografical a historical delimitation as well as tourism sector. The second part of this Bachelor thesis is Classification of tourism services mainly accommodation, boarding and enquiry offices. On the basis of teoretical principles was executed Marketing Research. Thanks to the results was compiled Proposal of marketing improvement. The result was also estimation of defined hypothesis, which were: 1. Jihlava region is not sufficiently propagated. 2. In Jihlava region is not sufficiently developed agroturism, although this region has a great potential.
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