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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of the success of direct marketing in the energy industry
 Smička, Jakub ; Skokanová, Dagmar (advisor) ; Zamazalová, Marcela (referee)
In my undergraduate work, I engaged in looking at the energy market (power, electricity and natural gas) and applying the tools of direct marketing in attracting new clients. The first chapter describes the various tools of direct marketing, the second chapter focuses on the energy market and as such the contents of the third chapter is the application of direct marketing tools at three companies in the energy industry (Investments Company Lama as a supplier, the company Blue Ocean Management as an intermediary between the supplier and the household and WR-Energy as an intermediary between suppliers and corporate clients). Finally, it is preoccupied with analyzing the success of direct marketing tools that companies use the above.
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