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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The folk culture as a factor of tourism development in the region of Valašsko
 BLÁHOVÁ, Petra
The aim of this thesis is to highlight the importance of folk culture for tourism development and to suggest options for better evaluation and effective use of the potential of folk culture tourism in the selected region based on the results of the analysis in the region of Wallachia. In the introduction of the practical part I deal with the current supply of Wallachia. The fundamental part was quantitative marketing research in the form of a questionnaire survey. The aim of the survey was to identify the participants of tourism in terms of demographic characteristics, determine the purpose of the visit, analyse their financial expenses, and identify subjective perception of culture and assessment of infrastructure and services in the region. I designed a new product called "Wallachia hunt", which aim was to involve young people in the Wallachia culture, tourism allows participants to actively and an interesting way to travel around the region and specifically to discover its natural and cultural wealth. "Wallachia hunt" is based on the worldwide known activity called geocaching. In my work I have put together a detailed proposal for annual testing of this activity.
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Enterprise in Tourism Branch Focused on the Segment of Children and Youth
 ŠETINOVÁ, Marie
The main objectives this thesis was primarily assessment of the services level, which are provided by Travel agency Topinka in their own recreation centers by analysis and comparison these centers by predetermined criteria. The others objectives were to determine requirements and needs of customers using a questionnaire investigation and the current trends. On basis of these analyzes propose steps, which will lead to improve position of this company on the tourism market. These proposes are facultative program and two packages of services (combination of transport, accomodation, catering and additional services). The others are modernization recreation centers as innovation sports facilities and reconstruction and modernization areas too.
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