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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Vplyvy online a offline marketing na spotřebitelské chování v telekomunikačním průmyslu Spojených arabských emirátech
 Makovská, Simona ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
The master thesis is concerned with the impact of online and offline marketing. These effects are researched in the conditions of United Arab Emirates and its telecommunication industry. The goal of the thesis is to identify the effects of offline and online marketing tools on consumer behavior in the UAE telecommunication industry. The main added value of the thesis is brought through primary research that was conducted on the sample of 100 respondents living in the UAE. The results show the increasing importance of online marketing tools and stress the significance of synergic effects of implementing adequate online and offline marketing tools.
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Analýza Telekomunikačního sektoru v České Republice
 Schneiderová, Jana ; Strouhal, Jiří (advisor) ; Hofrichter, Kamil (referee)
This thesis deals with development of Telecommunication Industry in The Czech Republic. The first part of the paper captures more complexly overview of global tendencies in the industry. Generally, the key focus is on the last five years from 2009 to 2013 as this was the most dynamic period of the industry so far: new trends such as MVNOs or M2M appeared, telecommunication regulations have tighten up due to united European Union regulations, which all together led to increasing competition in the industry and necessary acquisitions. One of the recent acquisitions -- Telefónica Czech Republic Group and its subsidiaries gained by PPF Group, is analysed in the second part of this thesis through financial analysis. The acquisition's importance and potential benefits are unquestionable as the operator has performed within the last five years that it can react very well during difficult economic and financial times, and it can prosper from its advantages over its main competitors.
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The telecommunications industry and economic growth: how the market structure matters
 Jerbashian, Vahagn
This paper presents an endogenous growth model where, in line with the recent empirical evidence, the telecommunications industry (telecom) is an engine of growth. In such a framework, this paper analyzes the channels through which telecom con- tributes to economic growth and focuses on market structure analysis for telecom, in the light of the recent changes in it.
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