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National Repository of Grey Literature

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Market Entry and Marketing Strategy of Scootland s.r.o. with Relation to Slovakian Market Přidal, Hynek ; Vokálová, Jarmila (referee) ; Zich, Robert (advisor) Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh. Detailed record

Market Entry and Marketing Strategy of Scootland s.r.o. with Relation to Slovakian Market Přidal, Hynek ; Vokálová, Jarmila (referee) ; Zich, Robert (advisor) Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh. Detailed record

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