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Strategic analysis of company Prominent CZ s.r.o.
 Volencová, Kamila ; Krause, Josef (advisor) ; Machek, Ondřej (referee)
The goal of this master's thesis is to perform strategic analysis and assessment of corporate strategy by using the system of Balanced Scorecard. The thesis itself consists of two parts. The first (theoretical) part describes mission, vision, strategy and the most common tools and methods for creating strategic analysis. This analysis contains external and internal analysis. The results are summarized in SWOT analysis, which is the baseline for creation of corporate strategy. The second (practical) part combines theoretical part and real data of analyzed company.
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