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Analysis of the Selected Firm
Válek, Petr ; Mátl, Roman (referee) ; Hanušová, Helena (advisor)
The diploma thesis aims at analyzing Miss Claire Ltd., a distributor of perfumes and cosmetic goods. The situation of external and internal environment is described based on Porter Value Chain, indicators of financial analysis, PESTE and SWOT matrix. GE model and BCG matrix serve as complementary tools. All suggested strategies fulfill SMART criteria as well as strategic goal of Miss Claire Ltd, which is achievement of profitability and stabilization of market position.
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Competitive Strategy of the Company AGRALL zemědělská technika a.s.
Matula, Milan ; Trávníček, Josef (referee) ; Kopřiva, Jan (advisor)
The aim of the thesis focuses on the design of competitive strategy for the company AGRALL agricultural technology and to implement business based on the traditions of primary and secondary sectors of the Czech economy such as agriculture and engineering. Identification of appropriate strategies, namely the drafting of projects based on competitive analysis of several internal and external environment.
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Competitive Strategy of the Company AGRALL zemědělská technika a.s.
Matula, Milan ; Trávníček, Josef (referee) ; Kopřiva, Jan (advisor)
The aim of the thesis focuses on the design of competitive strategy for the company AGRALL agricultural technology and to implement business based on the traditions of primary and secondary sectors of the Czech economy such as agriculture and engineering. Identification of appropriate strategies, namely the drafting of projects based on competitive analysis of several internal and external environment.
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Analysis of the Selected Firm
Válek, Petr ; Mátl, Roman (referee) ; Hanušová, Helena (advisor)
The diploma thesis aims at analyzing Miss Claire Ltd., a distributor of perfumes and cosmetic goods. The situation of external and internal environment is described based on Porter Value Chain, indicators of financial analysis, PESTE and SWOT matrix. GE model and BCG matrix serve as complementary tools. All suggested strategies fulfill SMART criteria as well as strategic goal of Miss Claire Ltd, which is achievement of profitability and stabilization of market position.
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