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National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Proposal of marketing mix for commercial property for rent
 Husová, Michaela ; Husa, Drahoslav (referee) ; Milichovský, František (advisor)
The aim of the diploma thesis is to design a new marketing mix to improve the efficiency of business in commercial real estate on Freedom Square in Znojmo. The first part of the thesis describes and explains the basic terms of marketing and marketing mix. The next part is devoted to carrying out analyses of both external and internal to determine the current state of the building and then they are evaluated. In the last part, I develop my own proposals for possible practical improvement of the marketing mix in real estate.
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